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Sell products online with Amazon Seller Central Marketplace

Sell on Amazon.com

Sell your items on Amazon.com. Sign up today as a Professional seller or Individual seller.

  • Reach tens of millions of shoppers by putting your products in front of Amazon.com customers.
  • Sell in over 25 categories from books to electronics to sports & outdoors.
  • Let Amazon pick, pack and ship orders for you with Fulfillment by Amazon (optional).
  • Sign up today to sell online, on Amazon.com as a Professional seller or Individual seller.
Sell Professionally
  • For Professional sellers who expect to sell more than 40 items a month
  • Fulfillment by Amazon Enabled
  • Unlimited sales for $39.99 a month + referral fee
Start Selling
View eligible categories
Sell Your Stuff
  • For Individual sellers who expect to sell less than 40 items a month
  • Fulfillment by Amazon Enabled
  • $0.99 per sale + referral fee
Start Selling
View eligible categories
Pricing Plans
We offer two Selling on Amazon plans. Which suits your needs?
Selling Plan Features Professional
(Pro Merchant Subscription)
Individual
(Sell Your Stuff)
Best for Sellers who.. Plan on selling more than 40 items a month Plan on selling fewer than 40 items a month
Monthly subscription fee $ 39.99 N/A
Per-item closing fee referral fee & variable closing fee $0.99 + referral fee & variable closing fee
Ability to create new products and add them to the Amazon catalog x
Fulfillment by Amazon enabled
Use of feeds, spreadsheets, and other tools to load inventory x
Access to order reports and order-related feeds x
Amazon-set shipping rates for Books, CD and Vinyl, Video and DVD products
Seller-customized shipping rates
(For products other than Books, CD and Vinyl, Video and DVD products)
x
Promotions, Gift Services, and other special listing features 1 x
Eligible for featured seller status; this is necessary to win the Buy Box on product detail pages 1 x
1does not apply to Books, CD and Vinyl, Video and DVD products

Selling Fees (I. for media products | II. for other products)
I. Fees for Media Products
(Books, CD and Vinyl, Videos, DVDs, Video Games, Software, and Computer Games)
Individual & Professional sellers pay a referral fee and a variable closing fee for each media product sold Read More
Media Category Referral Fee Percentage
(% of product price)
Variable Closing Fee
(Fixed amount per item)
Books 15% $1.35
CD and Vinyl 15% $0.80
DVD 15% $0.80
Software & Computer Games 15% $1.35
Videos VHS 15% $0.80
Video Games 15% $1.35
Video Game Consoles 8% $1.35

Shipping Fees (Fulfilling Orders)

When you fulfill orders yourself, Amazon sets the shipping fees charged to buyers for Books, CD and Vinyl, Video, and DVD products sold by Professional sellers, and for all media products sold by Individual sellers. We charge these shipping fees based on the product category and the shipping service selected by the buyer, and then we pass the amount on to you. View Shipping Credits by Category.

For products that Amazon fulfills for you, we will charge for processing each order, for packing each unit in the order and for the weight of each unit in each order. Rates vary based on product type, size, and fulfillment channel. View Fulfillment by Amazon rates

The following example illustrates how referral fees, variable closing fees and shipping credits are calculated:
Example 1: Individual Seller
  • An Individual seller sells a book for $10 to a customer in the US who has selected standard shipping.
  • The seller receives $10.00 for the sale of the book and $3.99 as the standard shipping credit.
  • The seller is charged $1.50 for the 15% referral fee and $1.35 for the variable closing fee.

You Ship (Self Fulfillment)

Credits
Item price $10.00
Standard domestic shipping credit $3.99
Amazon Fees
Referral Fee: 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item closing fee ($0.99)
Outbound Shipping: minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $10.15*
  • *To determine true Sale Proceeds calculate your packing and shipping costs and subtract from Net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $10.00
Amazon Fees
Referral Fee: 15% x $10 ($1.50)
Variable Closing Fee ($1.35)
Fixed per-item closing fee ($0.99)
Fulfillment by Amazon Fees
Order Handling ($1.00)
Pick & Pack ($0.50)
Weight Handling ($0.22)
Outbound Shipping N/A
30 Day Storage* ($0.01)
Sale Proceeds $
Net amount credited to you $4.43
  • *Product Dimensions: 6.7 x 4 x 1.3 inches
  • Shipping Weight: 0.55 pounds

More Examples

II. Fees for Non-Media Products
(For products other than Books, CD and Vinyl, Videos, DVDs, Video Games, Software, & Computer Games)
For Professional sellers the referral fees are applied to the total proceeds from sales of products other than media products

, which includes the product price and all shipping and handling, gift-wrap and other charges, but excludes any taxes and customs duties. Individual sellers are charged the same types of fees on the sale of non-media products as they are on media products; that is, a referral on item price, a variable closing fee, and a fixed per-item closing fee. View variable closing fee schedule

Below are the referral fees applied to sales by Professional and Individual sellers of non-media products, by category.

Category (Non-Media Product) Professionals Individuals Referral Fee
Baby Products (excluding Baby Apparel) 15%
Beauty x 15%
Camera & Photo 8%
Cell Phones & Accessories x 8%
Consumer Electronics 8%
Grocery & Gourmet Food x 15%
Health & Personal Care x 15%
Home & Garden (including Pet Supplies)2 15%
Kitchen 15%
Musical Instruments 12%
Office Products 15%
Personal Computer 6%
Sports & Outdoors 15%
Tools & Home Improvement 12%
Toys & Games 15%
Unlocked Cell Phones1 x 8%
Categories Requiring Pre-Approval
Contact us for approval
Automotive Parts & Accessories x 12%
Clothing & Accessories3 x 15%
Jewelry x 20%
Kindle Accessories x 25%
Motorcycles, ATV & Protective Gear x 12%
Shoes x 15%
Watches x 15%
1Valid only for qualifying sales occurring between October 1, 2010 and March 31, 2011.

2The Home & Garden store includes seasonal Lawn and Garden products such as Pool Supplies, Landscaping Equipment and Supplies, Snow Removal Equipment, and Generators.

3Effective June 5, 2009, we are not accepting new applications from sellers to list products within the Clothing & Accessories Read More



The following examples illustrate how fees are calculated for non-media items:
Example 4: Professional Seller
  • A Professional seller sells a camera that weighs 3lbs for $200 to a customer in the US who has selected standard shipping, for which seller charges $7.
  • Seller is charged the Camera and Photo category referral fee of 8% on the total sales proceeds of $207 (item price + shipping fee).

You Ship (Self Fulfillment)

Credits
Item price $200.00
Standard domestic shipping credit $7.00
Amazon Fees
Referral Fee: 8% x $207 ($16.56)
Outbound Shipping minus your pack/shipping costs
Sale Proceeds $
Net amount credited to you $190.44*
  • *To determine true Sale Proceeds calculate your packing and shipping costs and subtract from Net amount credited line.

Amazon Ships (Fulfillment by Amazon)

Credits
Item price $200.00
Amazon Fees
Referral Fee: 8% x $200 ($16.00)
Fulfillment by Amazon Fees
Order Handling ($1.00)
Pick & Pack ($1.00)
Weight Handling ($0.40)
Outbound Shipping N/A
30 Day Storage* ($0.03)
Sale Proceeds $
Net amount credited to you $182.57
  • *Product Dimensions: 6.2 x 5.6 x 2.3 inches
  • Shipping Weight: 1 pounds

More examples

Fulfillment by Amazon Makes Business Sense

Cost Effective

Fulfillment by Amazon gives you more than just a fulfillment solution. Your FBA listings on Amazon.com are eligible for FREE Super Saver Shipping. Amazon Prime and Amazon’s world–class customer service–key features that customers search for when shopping Amazon.com. And you can fulfill orders from other websites from your inventory in our fulfillment centers using Multi–Channel Fulfillment.

Amazon’s extensive fullfilment network maximizes efficiency making it possible to provide competitive pricing for Fulfillment by Amazon. When you inculde the cost of overhead you could be spending on warehouse space, packing supplies, postage and labor, the savings can really add up.

How does pricing work?

When you sign up as a Professional (Pro–Merchant) Seller, Fulfillment by Amazon is included as an option. There are no monthly subscription charges for Fulfillment by Amazon, and the pricing is based on use. Fulfillment fees vary depending on the type of item (Media or non–media), it’s dimensions and weight, and the shipping method used. For example you can have us fulfill a 1 lb book for just $0.90 or a 2 lb electronics item for just $2.55.*

For detailed explanation of Fulfillment by Amazon fees, download the FBA Program Fees(PDF).

How it Works
Sell on Amazon How It Works



Upload Your Product Inventory
With Selling on Amazon, it's easy to upload your inventory. Once you've registered use the Web-based tools, a free desktop software application, or text files to get up and running fast.
Customers See Your Products on Amazon.com
Amazon.com is a leading web site and is a stop for millions of online shoppers. By listing your products on Amazon.com, reach millions of potential customers every day.
Customers Purchase Your Products
Amazon.com makes buying your products a snap. With features like 1-Click and a brand millions of consumers trust, we help customers make quick, easy, worry-free purchases.
You Ship Products to Customers
Amazon notifies you by email when an order has been placed. You simply pack and ship your item to the customer (unless you let Fulfillment by Amazon do the work).
Amazon Transfers Payments to You
Amazon deposits payment into your bank account, and sends you an email notifying you that your payment has been sent.
Ready. Set. Sell!
Welcome to Selling on Amazon. You're about to embark on a venture that can put your products in front of tens of millions of customers. Be prepared to enter a selling channel focused on world-class customer service, fast and efficient fulfillment, and great products at great prices.

At Amazon, customer experience is always our top priority. When you become an Amazon Seller, we ask that you, too, put the customer first. Present your products according to our approved format. Ship products on time. Give customers the experience that Amazon (and all Amazon Sellers) must provide to maintain a safe and trusted online retail environment. Be "customer-obsessed." We think you'll find that it's not only good for customers, it's good for business.
Selling on Amazon - Dos and Don'ts
To help you get started, we're sharing a few tips and best practices-and a few rules-so you can hit the ground running.
When you sell on Amazon be prepared to:

Provide an Amazon-tailored Seller Profile
Customers want to buy from a business they know and trust. So when you put together your Selling on Amazon profile, don't simply cut-and-paste information from other locations. Create specific business practices and customer-facing information related to Selling on Amazon.

Make Sure Your Listings Meet Amazon Requirements
Our successful sellers have found that listing products in the right categories and with the correct information is the best start for good customer service and strong sales. Correct listings and maintaining inventory to be able to fulfill orders is critical. Amazon customers expect to receive the product they selected, packaged well, and shipped quickly. Set up shipping charges, sale pricing, and promotions with Amazon tools; don't include any of this information in your product listings.

Align Your Shipping and Fulfillment Policies
The best way to avoid disappointing customers, is to set expectations and then meet them. When you set up your account, you'll find information about shipping expectations that you will integrate into your existing systems. You'll also find that you're required to confirm product shipments to keep customers informed about the progress of their orders.

Handle Returns and Refunds Gracefully
No one looks forward to taking returns and making refunds, but it is part of retailing and a requirement of the Amazon sales process. Taking returns gracefully can lead to better feedback about your customer service.

Communicate with Amazon Customers Appropriately
Selling on Amazon requires less communication with customers than most other channels. Establish a communications plan that meets Amazon guidelines. (Note that e-mail communications-other than as necessary for order fulfillment and related customer service-are handled by Amazon.) Of course, all communications must be courteous, relevant, and appropriate.

Monitor Performance and Metrics
Amazon will measure your performance on the platform. We'll look at customer service, feedback, A-to-z claims, chargebacks, order cancellations and refunds, late shipping and policy compliance. Great sellers find these metrics help them manage and monitor their business on Amazon and beyond.

When you Sell on Amazon you must not...

Register for Multiple Seller Accounts
When registering, you will be creating a single selling account for your company. Operating and maintaining multiple seller accounts is prohibited.

Divert Amazon Customers
Do not include URLs on any listings, images or supporting information, and do not hyperlink to your site from any part of the Amazon process.

Market to Amazon Customers
Your company must not market or advertise to Amazon customers, nor divert them in any way from the Amazon sales processes-not even in otherwise permitted communications. Make sure everyone on your team, from marketing to fulfillment, is aware of these requirements.

Bribe Customers for Positive Feedback
Bribing customers to leave positive feedback or to remove negative feedback is not permitted.
Help Along the Way
Ready to get started? Once you register, you'll get access to Seller Central, our web-based seller tool. There you'll find lots of additional information-tutorials, webinars, FAQs and other resources-to help you make the most of your Selling on Amazon business.
Category Style Guide
At Amazon, we do our best to provide a consistent look and feel for our customers. However, each category has slight nuances regarding style of product listings. To provide you with additional information we've prepared category specific style guides. You can review your category style guide by clicking on drop-down below:
*Category requires approval

**Effective June 5, 2009, we are not accepting new applications from sellers to list products within the Clothing & Accessories category. Read More

What Customers Say
Read how other sellers have found success selling on Amazon.
Seller Quotes
A Small Business Gets Big Business Benefits with Amazon Services The Uber Shop, a Texas-based apparel retailer, began selling online in 2000. After six years of trying different third party tools, they decided to use Amazon as their selling platform. "Amazon allowed us to switch from a survival strategy to a growth strategy," says Uber Shop president, Diana Kinsey. "They have a better strategic marketing plan, better customer retention and a cost structure that provided better opportunity for thin margin small business." Read Seller Success Story

Diana Kinsey,
President
Uber Shop
Top Questions
Selling on Amazon is a program that enables merchants to sell their products and inventory on Amazon.com
You can sign-up now to sell items in the following categories: Books, CD and Vinyl, DVD, Video/VHS, Baby, Beauty, Camera & Photo, Electronics, Grocery & Gourmet Food, Health & Personal Care, Home & Garden, Musical Instruments, Office Products, Personal Computers, Software, Sports & Outdoors, Toys & Games, Tools & Hardware, Video Games and Wireless Antennas & Boosters1.

Prior approval is required to sell in the following categories: Automotive, Cell Phones & Accessories, Clothing & Accessories2, Jewelry & Watches and Shoes. To request approval, contact us.
1Valid October 7, 2009, through April 5, 2010. Read More
2Effective June 5, 2009, we are not accepting new applications from sellers to list products within the Clothing & Accessories category. Read More
These include: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo Processing, Prescription Medication, MP3 Downloads, and Tobacco and Alcohol.
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
The A-to-z Guarantee Program is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the merchant when they have a problem. If the merchant fails to resolve the problem, the customer can file an A-to-z claim. When Amazon.com receives the claim, we send the merchant an automated email detailing the claim which requests a response with basic information about the order and the fulfillment process. Amazon.com will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the merchant's expense.
Seller Central is the Web interface used to manage all aspects of selling on Amazon.com. You can add product information, make inventory updates, manage orders, and manage payments though a suite of Web-based and downloadable tools.
You have three options for submitting product-related data:
  • Use the Add a Product feature on Seller Central to create one product at a time
  • Use the Seller Desktop, which is a free, easy-to-use desktop application that can be used to manage and upload inventory one product at a time or in bulk.
  • Use inventory files to create multiple products simultaneously.
You have three options for managing your orders
  • You can use the Web-based Manage Your Orders tool on Seller Central.
  • You can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfill those orders.
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services merchant, you can make either or both of those services available to buyers of your items.
Yes, customers can use Amazon.com Gift Certificates when purchasing products from third-party merchants.
Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.com.
  • It's the best way for shoppers to identify you as a trustworthy merchant. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
  • Customers are more likely to purchase products from merchants with higher ratings.
  • Your feedback rating is a key metric used by Amazon.com to measure your performance.
Amazon first settles your account 14 days after you register. Subsequently, the settlement process repeats every 14 days. It normally takes 5 business days from the settlement until the money is available in your bank account. For a settlement to take place, you must
  • Have a positive or zero Selling on Amazon account balance. Commission fees and customer refunds, if any, can affect your balance.
  • Have entered valid information in Seller Central for your U.S. bank checking account.
$39.99 monthly subscription fee plus a selling fee when an item sells (selling fee varies by category).

If you are looking to sell only a few products or expect to have less than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99.
Sellers can sell on Amazon.com with an Individual account or a Professional account. The differences between the two types of accounts are outlined in the table below.
Seller Account Type: Individual Professional
Monthly Subscription Fee N/A $39.99
Per Sale Closing Fee $0.99 N/A
Ability to create new products and add them to the Amazon catalog No Yes
Use of feeds, spreadsheets, and other tools to load inventory No Yes
Access to order reports and order-related feeds No Yes
Eligible for featured seller status; this is necessary to win the Buy Box on product detail pages No Yes*
Listings automatically expire after 60 days Yes No
*does not apply to Books, CD and Vinyl, Video & DVD products
Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.
Yes. You can use Amazon Product Ads to list your products on Amazon.com and pay a cost per click each time a customer clicks on your product. Amazon Product Ads is different from Selling On Amazon because the customer clicks through to your website to purchase your product. Also, there are no minimum fees or minimum spend required to list with this program. Learn More.
Videos and Guides
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  • VideoAnyone Can Sell on Amazon
    This gizmo–savvy grandma sells an unwanted holiday gift on Amazon.com and uses the cash to get the gift she’s always wanted.
 
 
 
 
 
 
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